article thumbnail

Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Marketing strategy . Leadership and management . Coaching, motivation, and leadership . Marketing strategy and analytics . Product marketing.

article thumbnail

Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. As a result, I leveraged all that information and directly transitioned into becoming a head of marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International

LEADership

His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. It’s not just mobile marketing though, but an integrated approach of multi-channel brand marketing across digital, social, mobile, app marketing, gamification, print, inbound, outbound, direct marketing, etc.

CMO 40
article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee.

article thumbnail

Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs.

article thumbnail

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have it wrong.

article thumbnail

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Olivia Ross is the Director of CRO and member of the executive team here at Directive. Nadya Khoja. Olivia Ross. Samantha Kelly. Annie Cushing.