markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are "opinion molders.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Content4Demand

NOVEMBER 22, 2022

Allyson led this research project to help expand TrustRadius’ audience and establish them as a thought leader on buyer behavior. According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Get a demo.” They’re thinking about content marketing in a buying process context. It was much easier, I thought, when it said, “Here’s how many people clicked on this. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Get a demo.” They’re thinking about content marketing in a buying process context. It was much easier, I thought, when it said, “Here’s how many people clicked on this. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. The planning process clarifies your target audience. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Improving B2B Search Marketing.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Bluetext

APRIL 23, 2021

The Account-Based Marketing (ABM) approach (which encompasses Account-Based PR as well) has been around for decades – often a core concept for B2B enterprises to leverage data on a prospect’s specific needs and priorities that they can then build highly customized lead generation campaigns around.

PR 26

PR Enterprise Management Work Management Marketing Management 26

Scoop.it

NOVEMBER 2, 2021

What do we mean by B2B content marketing strategy? By B2B content marketing strategy , we mean a plan to create content that helps a business attract other businesses. These are just a few of the most typical mistakes made by B2B content creators! As a result, your B2B content marketing approach has to be revamped.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Content Marketing Institute

OCTOBER 24, 2017

Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Bottom of funnel: Demos and testimonials – At this stage, your prospects may be more willing to invest their time in learning details about your products or services.

Top of Funnel 102

Top of Funnel Video Marketing Enterprise Management Tips 102