Remove B2B Thought Leadership Remove Curation Remove Hubspot Remove Storytelling
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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. User-Generated Content: UGC also requires an investment — from curating to repurposing.

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13 influential marketing technology leaders

ClickZ

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. Tamara McCleary (Thulium).

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

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7 Sales Enablement Blogs You Should Follow Now

SmartBug Media

In my opinion, HubSpot spends just as much time and effort on perfecting and selling their software as they do on educating their partners and end users on best inbound marketing and sales practices. Their blog is curated by a team that lives and breathes content marketing every day. Content Marketing Institute.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.