Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. 3 Basic Levels of Partnership.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

MARCH 2, 2015

So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. Please share your thoughts in the comments below. Marketing Automation b2b Consumer'

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Budget Programs B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Brands today know and benefit from the power of social media. Because people face such an onslaught of messages—from their inbox, to social media, to offline communications—content that captures the interest of your audience and offers true value is now, arguably, the only way to capture their attention on any channel.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Creating demand and driving sustainable revenue growth is the primary charter of every B2B marketing organization.

Planning 134

Planning Work Management B2B Marketing Tips 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Content and Social Are in This Together.

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. Conclusion.

Marketo 48

Marketo Class CMO Enterprise Management 48