Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.
Biznology
DECEMBER 21, 2011
Image via Wikipedia. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more.
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Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Sidebar – Valuing Twitter Followers.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. am not someone who watches Twitter while the panel is going on, so none of the below suggestions relate to that. The Results. So this sounds great. wasn’t disappointed.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Wikipedia and a handful of open-source software developers were the pioneers. Here are five ways to approach B2B Twitter engagement: 1. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. How did Twitter get those vital initial users? Find her on Twitter and LinkedIn.
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