Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Adobe Experience Cloud Blog

DECEMBER 15, 2009

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Salesforce.com announces Chatter, social computing for enterprise companies. Twitter updates Terms of Service leaving them open to advertising . Social media use soars among b-to-b marketers. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. Your company’s content includes your products and services information, but that’s the last thing you add to the mix. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. B to B (18).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28