Bound360
DECEMBER 4, 2017
They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. James Carbary: Welcome back to the B to B Growth Show. We had a grouping of like-minded individuals across all of our organizations who were working on technology. LISTEN TO EPISODE.
ViewPoint
OCTOBER 6, 2015
There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. Does it cost a lot of money?
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DivvyHQ
APRIL 26, 2017
But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up.
The ROI Guy
SEPTEMBER 28, 2010
For buyers, Interactive White Papers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
AUGUST 4, 2010
SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization?
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