Bound360

DECEMBER 4, 2017

They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. James Carbary: Welcome back to the B to B Growth Show. We had a grouping of like-minded individuals across all of our organizations who were working on technology. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40