Remove B to B Remove Organization Remove SMB Remove Website Personalization
article thumbnail

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

For buyers, Interactive White Papers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

article thumbnail

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization?