B to B Loyalty Mobile Advertising Segmentation 
Convince & Convert
MARCH 8, 2012
Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I’m B-to-B. Listen Now. So if you’re out there thinking, “Geez, my company is boring. I make ball bearings. ” Bull!
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.
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