How Performance Marketing Accelerates B-to-B Prospecting
Biznology
JULY 5, 2012
Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Pay per lead. What a treasure trove! Pay per appointment.
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