markempa

JANUARY 28, 2010

I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. Find Prospects That Look Like Your Target.

Verticals 120

Verticals Ideal Customer Profiles Lead Generation B to B 120

markempa

JUNE 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JULY 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Early Stage Leads are too important for Sales People Alone | Main | 9 1/2 Ways. All leads are not created equal.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

MLT Creative

MAY 25, 2010

In fact, after handing the clerk his cricket tube - as was the custom when getting that kind of bait - the response he got was a dismissive wave of the hand from behind a magazine, as well as a muttered "Crickets self-serve." 2010 Lead Generation Guide. Clearly this chap didn't know what he was doing. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Biznology

SEPTEMBER 24, 2014

While this used to mean reading business books and magazines, today it means blogs. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing. We’ve all heard the stats about blog proliferation.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

APRIL 9, 2014

Lead qualification techniques that make your sales force happy. How to quadruple your campaign productivity with lead nurturing. The top two metrics that are essential to measuring the results of your lead generation investments.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

4 Content Curation Ideas to Implement Now - Junta 42 , September 22, 2010 I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. The Solution.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40