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B to B

Event Marketing

Trade Show

Twitter

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending

Spending Media Mobile Advertising Forrester

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. A lot of marketers would probably like to be in Susan Popper’s shoes. Sidebar – Valuing Twitter Followers. Defining ROI.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

Show Me the Numbers: Hard Data on Internet Use and Media Spend

How to Calculate Social Marketing ROI

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