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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more.

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. After all, the Internet is the most measurable medium ever invented.

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Five Ways B-to-B Marketers Need to Change Their Game

How to Calculate Social Marketing ROI

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