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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Then, develop a very simple process by which reps pass their data to this group. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. Marketers are in general agreement today as to the deficiencies of either of these traditional methods.

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Three barriers to B2B data-driven marketing

Biznology

As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself. Organization and process. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords. Everything old is new again.

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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.