Biznology

JANUARY 30, 2015

The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

AUGUST 6, 2015

B2B marketing is rarely the leader in advancing data-driven marketing techniques. But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80