B to B, Course, Database Marketing and Marketing Prospects

Beware of dubious data providers: a 9-point checklist

Biznology

FEBRUARY 28, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. Of course a lot of these emails are simply fraudulent. (Photo credit: Tim Morgan). I am, and I hate it.

B to B

B to B Data Hygiene Marketing Management B2B Sales

New directions for B2B data-driven marketing

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The Internet of course, whose impact on business buying behavior has changed the game. But what is on the horizon for data-driven marketing? More power and influence for marketing. The end of the database “build.”.

B2B Marketing

B2B Marketing B2B Marketing Management Paid Search Agency

B2B Marketing Zone

Beware of dubious data providers: a 9-point checklist

New directions for B2B data-driven marketing

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