The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

NOVEMBER 16, 2012

Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead's decision-making process. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! 10:37 – Automating content repurposing. I’m a big fan of taking existing content and assembling that into a book. Podcast Timestamps/Outline. Okay, great.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. Nobody was focusing on, especially in the B to B space, the, the marketing side. When you’re trying to be everything to everybody, you’re nothing to nobody.”.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. What Goal is Your Marketing Content Achieving? Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40