38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). DemandGen).
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