The ROI Guy

SEPTEMBER 17, 2010

Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. Dynamic content represents one solution to help break through the clutter, as it allows marketers to build messages piece by piece based on specific recipient characteristics.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Paul Slack ( 03:43 ): And that was back in 2000.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Just What Do Marketers Do, Anyway? by MarketingProfs.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40