Cintell

MARCH 10, 2016

Transforms marketers into subject matter experts on their buyers. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. 82% of companies using Personas have managed to create an improved value proposition. Understanding B2B Buyers Benchmark Study, Cintell ). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

B2B Marketing Directions

NOVEMBER 29, 2015

Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don't fit the traditional campaign construct. For example, Forrester Consulting recently wrote: ".

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 28, 2010

Research from MarketingSherpa and KnowledgeStorm, shows that targeted content is more effective, viewed by buyers as more valuable in the decision making process when customized for Industry (82% more effective), Role/job function (67%), Company size (49%), and Geography (29%). Frugalnomics in Full Effect: Forrester and Gartner.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40