Biznology

MARCH 26, 2012

Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process. Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising?

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40