The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

B2B Digital Marketer

OCTOBER 5, 2020

15:15 – The B2B buying cycle. What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. Buying awareness for B2B and super-targeted awareness has never been easier than it is right now.”. Timestamps/Outline.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue".

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40