Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. But marketers first must think through how they will use the information to drive business results. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. It’s essential,” they’ll say. Data drives everything we do.”

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The Internet of course, whose impact on business buying behavior has changed the game. B2B marketing is rarely the leader in advancing data-driven marketing techniques. Data is the business. Data is the business.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80