Webbiquity
JUNE 17, 2014
Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. The Myth of the Infinite Selling Universe by DemandBase. ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services. .”
Adobe Experience Cloud Blog
APRIL 22, 2009
Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.
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