The #Fakenews About Advertising Budgets
DemandBase
MAY 15, 2020
Declining B2C advertising budgets may be the reality on the whole, but there’s one segment near and dear to my heart that’s absent from the headlines: business to business (or B2B). To start, the dynamics of how companies allocate budget to target consumers (B2C) versus businesses (B2B) are entirely different. How can this be?
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