B to B Business to Business DemandBase Marketing Funnels 
Webbiquity
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Which long-held beliefs of b2b marketers need to be discarded?
Adobe Experience Cloud Blog
APRIL 22, 2009
Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.
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