DemandBase

MAY 17, 2019

The official theme of the conference, “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine”, illustrates just how important it is to be able to connect data across the entire marketing and sales tech stack in order to take action, measure performance, and make decisions about how to be more efficient and effective.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Biznology

DECEMBER 5, 2014

Demandbase, for example, offers a platform that enables this kind of personalization, as well as IP-address driven banner ads. These targeted ads will cost more on a per impression basis, but think of the efficiencies. Account-based website design.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

DemandBase

OCTOBER 2, 2018

While b-to-b marketing leaders have evolved, many of the teams and roles in their organizations creating areas of specialization and centers of excellence for areas such as content, portfolio marketing and communications have overlooked field marketing. Drive Pipeline Acceleration. Happy FY19 planning!

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

Webbiquity

JUNE 17, 2014

Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. The Myth of the Infinite Selling Universe by DemandBase. .” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research.

Purchase 48

Purchase Top of Funnel Buy Work Management 48