The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. As well, you’ve written a book on this topic, to help improve sales / marketing effectiveness: Can you tell us a little about it?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book. Disintermediation (3). Original Content and Industry Content. That’s important.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40