Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

MLT Creative

SEPTEMBER 8, 2011

I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. Goal: Keep up with all paying work, do our best at it and win some new business too. Goal: Read and contribute comments on more of the great blogs I follow. Actual: Success.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 6:30 p.m. Wednesday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. If that’s showing positive results and attracting engagement from your marketplace, you’re doing a great job. One way to achieve this is by adding guest bloggers to your strategy. But you can do better.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Kent also started #MarketerMonday.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

JANUARY 18, 2012

Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. Follow great bloggers and take time to comment and share links to their content. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

OCTOBER 28, 2010

MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. A blogger, B2B marketing consultant and social media pro. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. He shares an amazing amount of helpful content. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40