Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. 84444.com : I have been struggling with getting the other managers here to help me update our corporate blogs. Matthew Simmons : This is a very interesting point here and all to do with branding. MORE >>

Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Cick here to follow this list. Cick here to follow this list. MORE >>

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. First of all, the award is not about Twitter alone; it’s about how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas, research, case studies, forecasts, product and service insights, strategies, questions and answers, invitations, reminders, referrals and more – and all in messages that are 140 characters or less in length. She always has great things to contribute. KentHuffman. MORE >>

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. wanted to prove something to myself, to my coworkers, and to my clients and prospects. The point I was hoping to make was “If I can find the time, so can you.” ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. My grand plan was flawed from the beginning because I failed to collaborate! neglected to contribute on the Focus network at all. MORE >>

If you’re looking for reasons not to make Twitter part of your plan, I can think of three: You don’t know much about it and don’t have the time or interest to learn. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. But what if you don’t want to keep ignoring Twitter? Well, in the interest of objectivity, here are three reasons you absolutely must add Twitter to your marketing plan: You’re interested in learning more about your customers and what they’re interested in. learned I like to chat. Or Does It? MORE >>