Study: B-to-B Marketers Lagging With Social Media
NOVEMBER 28, 2012
B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.
Learn How to Maximize Lead Generation
B2B Lead Blog
DECEMBER 2, 2013
And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads. If you’re lucky, you meet Ruth P. Budget?
B2B Social Media Success Formula Mixes Business with Pleasure
B2B Ideas @ Work
SEPTEMBER 27, 2011
I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Whatever industry you’re in, when you’re marketing your business to other businesses, social media can be one of your most valuable resources and the best way ever to grow your network – and your mind. When: 4:30 to 6:30 p.m. Wednesday, Oct.
Business Value of Social Networking
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business.
Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
NOVEMBER 11, 2010
If you’re looking for reasons not to make Twitter part of your plan, I can think of three: You don’t know much about it and don’t have the time or interest to learn. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. But what if you don’t want to keep ignoring Twitter? learned I like to chat. Or Does It? Great!
Meeting IRL Makes Social Media More Meaningful
B2B Ideas @ Work
MAY 17, 2010
Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Cick here to follow this list. Cick here to follow this list.
I Thought I Knew More Than You about B2B Marketing, But I Forgot
Savvy B2B Marketing
JANUARY 10, 2010
We're delighted to welcome Billy Mitchell to Savvy B2B. After 25 years in business-to-business marketing, I thought I knew all the tricks. But if the economic downturn gave me anything, it was the time to realize how much I still had left to learn. It was time to forget the past and start over. Take time to follow before stepping out front.
A B2B Marketing Idea Takes Flight On Twitter
B2B Ideas @ Work
OCTOBER 28, 2010
I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. This year, it is easier to nominate and vote for your favorites. Those receiving the highest number of votes will advance as finalists, whom the judges will review to determine the winners. She always has great things to contribute. He’s also a CMO to go.
Before Deep Diving Into B2B Social Media Marketing.
B2B Ideas @ Work
JANUARY 18, 2012
As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. Finding your customers online is the key.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. And it’s become an imperative point of presence for businesses (or has it ?). are needed to analyze.