Remove B to B Remove B2B Remove Buyer's Journey Remove Disintermediation
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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement. The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle.

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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs.