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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

Having the right MarTech stack is imperative for the modern marketing organization. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track. What Is MarTech?

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Say “No” to No-Reply Email Addresses (And What to Do Instead)

Litmus

Additionally, if you’re sending email to hundreds, thousands, or even millions of people, you may get a lot of replies—including OOO (out of office) autoresponders. One solution: an autoresponder. How to set up an autoresponder There’s nothing worse than sending an email and waiting for a reply that never comes. Be realistic.

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Top 10 marketing automation tools every marketer must have

ClickZ

Not only does ActiveCampaigns provide autoresponders, but also automates a customer’s contacts, list management and its CRM system. Key Features: Offers organic plug-ins with social media and social marketing tools. Features flexible segmentation and transparent analytics. One of the key features of this tool is ‘automation’.

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Does Content Automation Really Save Your Team Time?

DivvyHQ

Content calendars are vital to keeping your team and production schedules organized. You’ll be organized, transparent, and up to date with a dynamic content calendar. For content workflows to save your organization time, they need to be repeatable and scalable. Let’s explore the opportunities.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Of course, direct response marketing can (and often does) directly solicit audiences to make a purchase, but a large part of this tactic is getting prospects to engage with your brand in a way that feels less aggressive and more organic.

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8 ActiveCampaign Alternatives for Small Businesses (Pricing & Features)

Optinmonster

Tag, segment, and organize leads to manage your list easily. For established businesses and eCommerce stores, we recommend sticking with ActiveCampaign or choosing a more reliable and transparent service like ConstantContact. This feature works so well that NeilStrauss.com increased conversions by 125% ! Standout Features.

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Thirteen email marketing platforms with high ROI

ClickZ

Key features : Email automation workflows, A/B split testing, dynamic content, segmentation, social integration, SMTP relay, autoresponders. Epsilon gives transparent performance reporting and helps you anticipate the needs and patterns of your customers. Source: Campaigner. Cost : Plans start at $19.95 Source: Epsilon.