KoMarketing Associates

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Productive learning is only successful when prioritizing learning on a regular basis. Marketing Automation: Marketo , Pardot , Act-On. Salesforce and Marketo Certification Programs (certification fees apply). The same can be said for cross-training and learning new skills. WordStream’s PPC University.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

To do that, my advice is to invest in an automated solution! Since you can now automate tasks that are sucking up loads of time, a million rows in your Excel sheet isn’t something to brag about, it’s something to streamline! Automate the consolidation of data to focus on the stuff that matters.

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. B2B marketing automation reports typically include prospect-specific page view information. Productivity metrics (number of updates/time period, replies, mentions, etc). The top three tactics that contributed to this success?

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What Is B2B Social Media Marketing?

KoMarketing Associates

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). What tools can I use to automate my social media marketing? Social media can get overwhelming, if you don’t have the right automation tools in place.

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As the Demand for Online Services Grows, Will The Product Based Business Fade Away?

KoMarketing Associates

adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.