Customer Experience Matrix

MARCH 26, 2009

They look good in demonstrations and can lay out simple processes quite nicely. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. These organizations have marketing operations staff members whose entire job is to set up campaigns.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. Sales people can be alerted immediately when activity occurs.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel. Social Media Monitoring.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. I'm sure some of the vendors will tell me they're in the wrong place -- and since this ranking is based on their own perception of their target markets, I'll make adjustments when they do. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 4, 2009

On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

NOVEMBER 10, 2013

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Otherwise why do you have marketing automation? Content/Marketing Automation Set-up.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. It boils down to providing an easy transition between basic email systems and full-scale marketing automation.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. B2B Marketing Online , September 20, 2010. What Goal is Your Marketing Content Achieving? What’s Up, Blog?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40