Sprout Social
MAY 15, 2024
That clever LinkedIn or eye-catching Instagram post? Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. But there’s much more to the job description. The solution?
Adobe Experience Cloud Blog
JULY 22, 2021
Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Measuring B2B Marketing Performance.
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Martech
FEBRUARY 22, 2022
The first part of William Terdoslavich’s look at some radical new ideas about attribution certainly provoked debate, both in our inboxes and on LinkedIn ( read here ). For example, Matt Hertig, founder of Alight Analytics, wrote in an email: “Marketing ROI is not impossible. Making videos means a lot of redos?
SmartBug Media
OCTOBER 31, 2022
On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. And it should come as no surprise why: Marketing leaders are increasingly being asked about ROI. How do you know if your marketing spend is generating real value?”. We’ve all been there as marketers.
Adobe Experience Cloud Blog
JULY 22, 2021
Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Measuring B2B Marketing Performance.
QuanticMind
FEBRUARY 3, 2020
Performance marketing is a simple concept. Investment in strategies that deliver performance results: more clicks, more leads, more sales, more revenue. Choosing the right performance marketing strategies, however, has become more difficult in recent years. Do any of your tools lack features that you wish they had?
Directive Agency
MARCH 16, 2022
And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. Podcasts can’t be tracked by marketing attribution”. Or, so say some of the “experts” on LinkedIn. Automate All the Things!! We need automation.
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