Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Yesterday's post described the background of this usability scoring project and gave scores for several items that apply to both simple and complex marketing programs.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

LeadSquared

AUGUST 28, 2019

Your sales process doesn’t just stop with getting leads from various sources and calling them once. That’s why having a lead nurturing strategy is something you should start incorporating right away. A sizeable amount of organizations have now found the secret ingredients to generate more leads. But, is that all?

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

Customer Experience Matrix

AUGUST 3, 2010

Executive Edition shows what Marketo believes is needed to service large marketing organizations. This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But there are plenty of other options, particularly for marketers with limited budgets. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Hubspot

OCTOBER 10, 2012

Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows take lead nurturing to the next level. Workflows go way beyond simple marketing automation , though.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Best of B2B Marketing. Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Buzz Marketing for Technology , July 30, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

Hubspot

JANUARY 7, 2013

That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads? There’s no doubt about it, SEO is hugely important in attracting leads. 2) Between You and Your Customer.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

B2B Marketing Zone Posts

DECEMBER 9, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. C Level Tweeters - Buzz Marketing for Technology , December 12, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. But what if all three vendors fail on one detail or another?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). This lead qualification is a major problem for many B2B organizations.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. For better or worse, I've taken my usability scoring project as far as I can.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 4, 2009

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

OCTOBER 1, 2008

Tags: marketing software marketing automation lead management demand generation.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40