Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Automation can handle menial tasks like gathering and segmenting data, giving you a clear view of the information you need to make decisions.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Litmus

DECEMBER 7, 2022

Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.”

Email Marketing 90

Email Marketing Trends Planning Paid Search Agency 90

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Image via Google. Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. These might include your: Trigger automated nurture flows.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Martech

MARCH 30, 2022

Yes, you could let Google Maps do the planning work for you. Testing automated programs. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. You can turn the car on just fine. Measuring success with the wrong metrics.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52