email-campaign 
The Point
OCTOBER 29, 2021
However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Driving Blog & Newsletter Subscriptions. What’s your email address?”) Lead Nurturing. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Events like Webinars are one example.
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
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The Point
JANUARY 13, 2012
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. As I wrote previously in this space , sending the prospect the offer via email (vs. Misleading, you say?
The Point
SEPTEMBER 30, 2013
A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.
The Point
AUGUST 18, 2014
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign. Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system.
The Point
AUGUST 15, 2012
You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? If your nurturing campaign is stuck in another decade, here are some first steps to take your program to the next level: 1.
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. Certain days of the week may generate better email response.
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