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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. An Amazon sale is completed in as few as two or three clicks. You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups.

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How to Leverage Intent Data to Drive More Business

NetLine

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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The 2019 Video in Business Award Winners

Vidyard

The four finalists showcased a wide range of approaches to creative B2B storytelling. They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record.

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The 2019 Video in Business Award Winners

Vidyard

The four finalists showcased a wide range of approaches to creative B2B storytelling. They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record.

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The 2019 Video in Business Award Winners

Vidyard

The four finalists showcased a wide range of approaches to creative B2B storytelling. They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record.

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Lead Scoring: The Basics

GreenRope

Lead Scoring: The Basics (Webinar & Slides). Access the Lead Scoring Webinar Recording. Webinar Transcript/How-To. Within the Link Library (under Automation > Link Library), you can also add point values to specific links people click in your emails. Access the Lead Scoring Slides. Lead Scoring – The Basics.