ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Solution #2: Automate lead routing and matching with LeanData.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” But I also knew that not all of the leads we generated were being followed up. Some leads went unrouted. Reps got the wrong leads. I know what it’s like for young organizations that are struggling to figure out the best way to distribute leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” But I also knew that not all of the leads we generated were being followed up. Some leads went unrouted. Reps got the wrong leads. I know what it’s like for young organizations that are struggling to figure out the best way to distribute leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. Keep in mind that the lead source might need to be changed as new information is discovered about how the lead heard about your company. Campaign ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. The horrors of bad lead lists are endless. How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If The struggle is real.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Lead generation. The horrors of bad lead lists are endless. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If 3: Sales intelligence for lead generation.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153