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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But none truly automates social media management, which is what's ultimately needed. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - But it does save a few keystrokes.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Twitter is extremely powerful for reaching audiences and building relationships. Marketing Automation Software Guide (MASG) posted an article on this topic. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. One interesting tool in particular is Twitter #chat.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. mutual friend on LinkedIn or both graduated from the same college). We can use Twitter to get an idea of what our prospect finds important.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. It has since added a connector for Oracle CRM On Demand.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). What was Linkedin Thinking?

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage.