LeadSloth

JANUARY 14, 2010

Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

JULY 14, 2009

Side note: I mainly write about Marketing Automation, but I’ve come to believe that Inbound Marketing (which includes SEO) should go hand-in-hand with Marketing Automation. Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. How Search Engines Work.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 4, 2009

Marketing Automation to Measure End-to-End ROI. Disclosure: I am a guest blogger on the MarketingGenius blog. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). You can’t see data on individual users.

Social Media 100

Social Media ROI Media Leads 100