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Lead Nurturing, Lead Scoring and the World Cup

Adobe Experience Cloud Blog

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Henry described the “before and after” of Marketo deployment. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011.

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Insights from the chief marketing technologist of an $18B firm

chiefmartech

One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A.

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Even though today there is a greater acceptance of cloud solutions for many software categories, such as Marketing Automation, CRM, ERP and HRM, there is still a lot of confusion. This ensures that all of our leads and prospects can be comfortable that Marketo EMEA Ltd (as an Irish company), is adhering to local and EU law.

Privacy 48
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Technologies for Email Deliverability

Adobe Experience Cloud Blog

Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.). Where do most marketing automation and CRM solutions fail when it comes to deliverability? Why is proper bounce handling important, and how does StrongMail technology automate the process?

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. Leveling the Playing Field.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

Finding creative ways to streamline and automate mundane tasks is the name of the game. If you run an eCommerce site, you can easily connect your store and start driving more sales with automated abandoned cart emails. Marketing Automation. Today’s marketers are expected to be in a million places at once. Email campaigns.

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2 Zero Risk Predictions for 2017

Adobe Experience Cloud Blog

On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)….