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Top Marketing Blogs You Should Be Reading

Kabbage

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

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Top Marketing Blogs You Should Be Reading

Kabbage

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

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Getting into Revenue and Marketing Operations

Directive Agency

On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on. Marketing Automation Platforms (MAPs) are another tool that comes up often in the Revenue Operations world.

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I believe this is a key capability.

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How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

The Lead Agency

In the following article we will dissect what the GDPR entails, how MarTech companies are seeking to comply with the changes, the general impact on marketing practice across the globe and how your company can prepare itself. The best way to avoid issues within your company is to inform your staff of the changes to handling personal data.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.