Remove audience

Biznology

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37 reasons that video content is king

Biznology

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. 85% of the US internet audience watches videos online. ” Here are 37 reasons why. comScore ). Internet Retailer ).

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Marketing automation is not marketing strategy

Biznology

Marketing automation doesn’t identify your best target audiences. Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. This worries me.