The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)
ViewPoint
MARCH 20, 2014
Which is relevant when you''re selling social media management software. The content does not speak to any pain point or need the customer is facing. It quickly became the most popular content on my site. Because it''s hyper specific content. Because it''s hyper specific content. The leads came from a webinar.
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