Chris Koch

DECEMBER 2, 2011

I would have had only slightly less disdain for the audience for these campaigns. Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Facebook is the fun social network. I’m more of a snob.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I would have had only slightly less disdain for the audience for these campaigns. Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Facebook is the fun social network. I’m more of a snob.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

MARCH 19, 2010

Find and track the relevant conversations in social media and online. Develop a target audience. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Here they are: Monitor. Gather research. Trend the conversation.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

SEPTEMBER 23, 2011

And in many years of interviewing this audience and blogging to it, they all tell me that they get online to learn, not socialize (even the older ones use online search like crazy. These days, my audience is B2B marketers and my goal is to help you learn. that they think is relevant. What am I doing wrong?

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

And in many years of interviewing this audience and blogging to it, they all tell me that they get online to learn, not socialize (even the older ones use online search like crazy. These days, my audience is B2B marketers and my goal is to help you learn. that they think is relevant. What am I doing wrong? Share and Enjoy:

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. But what about the rest of social media’s audience?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. It’s worth our time to develop a brief guide to social media voice for employees that takes into account the unique attributes of your target audience. Empathetic.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100