Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them!

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

MAY 5, 2016

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. All sources are curated. To my surprise, two hands shot up. It’s out of date.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Biznology

AUGUST 31, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151

Biznology

APRIL 8, 2019

The same concept also applies to social media marketing, which is why the first thing that you must do is take steps to decode your target audience. on platforms like LinkedIn and Twitter. Using Suitable Content. Offering top-quality products and services won’t do you any good if you don’t know where to sell them.

Social Media 147

Social Media Advertising Channels Media Business 147