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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Tactics 100
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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

It is now harder than ever for B2B vendors to get the attention of our audiences. Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? In this section I will talk about classes of content that map to the various stages of the buying cycle.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns.

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

Content is one of the most important parts of the buying cycle. There are lead generation strategies on nearly every platform nowadays, so your choice of strategy should depend mostly on where your audience is. A while back, you could also use similar lead-generation cards on Twitter. Let’s look at both.

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7 Nurture Programs You Need To Have

Digital B2B Marketing

Rather than just focusing on short-term programs that quickly drive engagement (likely from those that were already well into the purchase process), recognize many contacts will not be ready to engage anytime soon, but will become valuable opportunities in the future. Share your view in the comments below or with me on Twitter ( @wittlake ).